Spring Open House Strategies: Increase Foot Traffic & Interest

Spring is the perfect time to host open houses—longer days, warmer weather, and blooming landscapes make homes shine. But to stand out, it takes more than just opening the doors. Here are a few key strategies to maximize your spring open house success:

1. First Impressions Matter
Boost curb appeal with fresh mulch, blooming potted plants, and a clean walkway. A tidy, welcoming exterior sets the tone for the entire showing.

2. Create a Welcoming Atmosphere
Inside, keep it light and airy. Open the windows, play soft background music, and offer spring-inspired refreshments like lemonade, cookies, or fruit trays.

3. Promote Across Platforms
Use Instagram, Facebook, and local event pages to promote early. Include high-quality photos and use engaging captions or countdowns to build interest.

4. Use Strategic Signage
Place branded directional signs throughout nearby intersections to guide traffic—and don’t underestimate the power of neighbors walking by.

5. Partner with Local Vendors
Invite a mortgage lender, home inspector, or even a local bakery to co-host. This adds value for buyers and can increase your reach through their networks.

6. Follow Up Promptly
Collect contact info through a digital sign-in and send a follow-up thank you or next-step email within 24 hours.

With the right preparation and promotion, your spring open house can attract more buyers—and offers!