Open House Success: Summer Strategies That Convert

Summer is prime time for real estate—and open houses are your golden opportunity to connect, convert, and close. With longer daylight hours, better weather, and buyers actively searching, a well-executed open house can spark serious momentum in your business.

But not all open houses are created equal.

Here’s how to make yours unforgettable—and profitable.

1. Promote Early & Everywhere

Timing is everything, and visibility is key.

• Start promoting at least 5–7 days in advance

• Use a mix of Instagram Stories, Facebook Events, local real estate groups, and your email list

• Don't forget branded yard signs and a directional sign strategy to pull in foot traffic

Pro Tip: Schedule two posts on open house day—morning reminder and 1-hour countdown.

2. Create a Vibe Buyers Remember

Set the tone from the moment they walk in:

• Light instrumental music (jazz, lo-fi, or classical) to create a relaxed mood

• Fresh flowers or subtle candles for a welcoming scent

• Branded water bottles and light snacks (fruit cups, cookies, or trail mix)

This isn’t just about the home—it’s about the experience.

3. Have a Seamless Sign-In Strategy

Don’t fumble the follow-up by relying on paper forms.

Instead, use:

• A QR code that leads to a digital sign-in form (Google Form, CRM-integrated landing page, or Open House app)

• A tablet or iPad ready at the front door for easy entry

Make sure to capture:

• Full name

• Email

• Phone number

• Current buying/selling status

4. Follow Up the Same Day

Speed + personalization = conversion.

Send a voice note or text message to every visitor within 2–3 hours of the event. Something like:

"Hi Jamie, thank you for stopping by the open house today! I’d love to hear your thoughts. Let me know if you’d like a private tour or similar listings—happy to help!"

It shows you're engaged and professional.

5. Bonus Tip: Invite the Neighbors

The people who live nearby are often your best marketing team.

• Drop off invites 2–3 days before

• Say: “We’d love for you to come by before the public—plus, you may know someone who wants to move to the area!”

Neighbors who feel included are more likely to refer and share.

Final Word

Open houses aren’t just about selling that house—they’re about building relationships, collecting leads, and making an impression. When done right, your summer open house can open doors to new clients and commissions.

Want a free Open House Toolkit or sign-in template? Let me know—I’m happy to share!